The Rise of Marketing Procurement

Starting her career in Procurement as a graduate recruit in 2000, Brioney Moore, now NPS Procurement Director Global Marketing at Reckitt, talks with Graham Crawshaw about the deepening influence of the marketing category. She explains why Marketing Procurement is a core business partner in driving successful business transformation and offers her advice on building relationships with other stakeholders.  Together, they review some of the latest marketing procurement initiatives, having both appeared as guest speakers at ProcureCon Marketing 2023.

 


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Jim Colangelo, former CPO for the State of Michigan and now Executive Director of the Michigan Institute of Public Procurement, joins CASME’s Graham Crawshaw to challenge the industry’s obsession…

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A diverse supply chain programme is essential for business today, as it enhances value, safeguards reputation, promotes sustainability, manages risks, and future-proofs procurement practices.