CASME Privacy Policy

Our contact details

Name: CASME (the trading name of Market Focus Research Limited)
Address: 1 Holt Barns, Frith End, Bordon, GU35 0QW, United Kingdom
Phone Number: +44 1420 488355

This privacy policy describes how CASME looks after personal information (‘personal information’ meaning ‘personal data’ as referred to in the retained EU law version of the General Data Protection Regulation (EU) 2016/679) (UK GDPR)) you give us, that we obtain when we correspond or serve you, or that we learn by having you as a customer and the choices you give us about the marketing you want us to send to you, whether through our website or interacting with us, as set out below.  This policy explains how we collect and process personal data and tells you about your privacy rights and how the law protects you.

CASME, the trading name of Market Focus Research Limited, whose principal business address is at 1 Holt Barns, Frith End, Bordon, Hampshire, GU35 0QW, United Kingdom, offers corporate subscription services (in the remainder of this document referred to as ‘We’ or ‘our’).  Details of our subscription services are in accordance with our website, marketing material, booklets or brochures and may vary from time to time.  We are committed to protecting and respecting your privacy.  By enquiring about or using our services or website you are deemed to be accepting this privacy policy and you consent to our use and disclosure of your personal information in the manner prescribed.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Data Controller

For the purpose of the Data Protection Act 1998 (the ‘Act’), the data controller is Market Focus Research Limited, whose principal business address is at 1 Holt Barns, Frith End, Bordon, Hampshire, GU35 0QW United Kingdom.

For the purposes of the Data Protection Act 2018 and all relevant data protection legislation (including the UK GDPR), we are the “data controller” (i.e., the company who is responsible for, and controls the processing of, your personal data).

We have appointed a nominated representative who is responsible for overseeing questions in relation to this Privacy Policy, including any requests to exercise your legal rights. You can contact our nominated representative using the following details:

Ian Pescud, Chief Operating Officer -

The type of personal information we collect

Under the GDPR, personal data only includes information relating to natural persons who:
can be identified or who are identifiable, directly from the information in question; or
who can be indirectly identified from that information in combination with other information.

Personal data that we collect in relation to you includes (but is not limited to): 
Your name
Your job title
Your professional email address and contact information
Your internet protocol address or other online identifiers
Location data 
Service participation and any dietary requirements
Payment and transaction information
CVs (job applicants, contractors and employees)
Photographs (provided by you voluntarily)
Meeting/event recordings
Website user statistics (including but not limited to, traffic data, location data, weblogs).

We hold personal information about: 
Non-members e.g., consultants, potential members, lapsed members, attendees at events, competitors, suppliers, survey respondents
Job applicants.


We would like to place cookies on your computer to help us provide you with a good experience when you browse our website and members’ portal and also allows us to improve our site. We may also analyse information that does not contain personal data for trends and statistics.
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Just so you know, the main cookies on our site are from Google Analytics for tracking usage of our websites, Hotjar to optimise your experience on our websites, Leadlander for tracking visitors to our websites, and there’s also a session cookie generated by our website that is essential to the running of the website but holds no personal data.

Most browsers allow you to control cookies, including whether or not to accept them and how to remove them.  You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.  However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Further information on deleting or controlling cookies is available at

Please note that under the GDPR, what the tracking technologies record could include your personal data if we are, for example, tracking your internet protocol address.

Please see our Cookies Policy for further details about the cookies we use.

How we get personal information and why we have it

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting
(b) We have a contractual obligation. Where we need to process the data to perform a contract we are about to enter into or have entered into with you.  For example, if you are a CASME member, you book an event or venue with us, or you sign up as a registered user to access CASME products or services.
(c) We have a legal obligation. Where we need to comply with a legal or regulatory obligation.
(d) We have a legitimate interest. Where it is necessary for our legitimate interests (or those of a third-party) and your interests and fundamental rights do not override those interests.
(e) We have a vital interest. In the event of an emergency.

We use the information that you have given us, whether the contact is online, on paper, by email or over the phone, in order to:
process CASME membership applications or renew your membership
process a subscription to our services
process enquiries about your membership or a service
to provide you with personal invitations and direct marketing information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes
process orders and provide services that you have subscribed to
to notify you about changes to our service
provide surveys or delivery of benchmarking reports to clients and event feedback
process event bookings and logistics (for physical events we may collect special category data such as any special dietary requirements or physical access required when applicable)
process job applications
the management of CASME employees and contractors engaged with CASME
make improvements to our website/online services and dealing with any problems reported with our sites.
When running physical events we will share personal information with a venue, such as dietary requirements, where appropriate.
When running a joint event with another company we will share your contact information with that third-party with your consent.

How we decide to how long to retain your personal data

We cannot definitively set out how long we will retain all personal data in this Policy (this is contained in our Data Retention Policy) – this is a general notice that deals with different personal data collected for a variety of reasons.  However, we decide how long we will retain your personal data based on the following factors:
If we are performing a contract for you – for the length of that contract and for approximately 10 years afterward to deal with any post-contract issues.
If you are in contact with us – we will retain your personal data as long as it is necessary for us to conclude the relevant correspondence with you.
Whether we think there is a likelihood of you contacting us again in the near future or if we think we need to contact you again, provided that the legal basis (see above) for doing so still exists, for no longer than is necessary in respect of that legal basis. 

How we store your personal information 

Your information is securely stored.
We keep personal information for only as long as necessary to perform a task based on a lawful basis and as set out in our Data Retention Policy.  

Security measures

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.  They will only process your personal data following our instructions, and they are subject to a duty of confidentiality.
Where you have access to a secure area of the website, or any external platform linked to the site, you are responsible for keeping your login details and password(s) confidential and protected.  We ask you not to share your password with anyone.  You can change your password at any time by logging in.  We accept no responsibility or liability if a third party obtains and uses your ID or password.  You must tell us immediately if you believe someone may have access to or use of this information.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Third-party links

This website may include links to third-party websites, plug-ins and applications, applications.
Clicking on those links or enabling those connections may allow third parties to collect or share data about you.  We do not control these third-party websites and are not responsible for their privacy statements.

Your data protection rights

Under data protection law, you have rights including:
Your right of access (commonly known as a “data subject access request”).  You have the right to ask us for copies of your personal information.
Your right to rectification. You have the right to ask us to rectify personal information you think is inaccurate.  You also have the right to ask us to complete information you think is incomplete.
Your right to erasure. You have the right to ask us to erase your personal information in certain circumstances.  Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Your right to restriction of processing. You have the right to ask us to restrict the processing of your personal information in certain circumstances. 
Your right to object to processing. You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability. You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.  We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.  Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
No fee usually required
You are not required to pay any charge for exercising your rights.  However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.  Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).  This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.  We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month.  Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you wish to exercise any of the rights set out above, please contact us at, +44 1420 488355, or CASME, 1 Holt Barns, Frith End, Bordon, GU35 0QW, United Kingdom, if you wish to make a request.

How to complain

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (  We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance if you have any questions or feedback.

If you have any concerns about our use of your personal information, you can contact Ian Pescud, Chief Operating Officer -

You can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data.

The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Helpline number: 0303 123 1113
ICO website:

Changes to this policy 

As and when necessary, changes to this Policy will be posted on our website.  Where changes are significant, we may also email you and where required by law, we will obtain your consent to these changes.

The information on this page was last updated on 05 June 2023.