Special guest Craig Butler, Senior Category Manager, Marketing Procurement, Europe at Kellanova discusses the pivotal role of Marketing Procurement in shaping business outcomes with host Graham Crawshaw. They highlight the need to apply diverse skill sets to navigate 3-pillar internal structures and manage the various business objectives, and simultaneously build trust both internally, and with external agencies.
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Procurement has long sought influence by explaining itself - its strategy, processes and methodologies.
From human instincts to AI algorithms, bias is everywhere in procurement; often leading to unobjective and unhelpful outcomes.
Discover the powerful art of negotiation with Graham Crawshaw and the #1 Global Negotiation Guru, Giuseppe Conti.