Spinning Plates: How to Master Marketing Procurement
 

Special guest Craig Butler, Senior Category Manager, Marketing Procurement, Europe at Kellanova discusses the pivotal role of Marketing Procurement in shaping business outcomes with host Graham Crawshaw. They highlight the need to apply diverse skill sets to navigate 3-pillar internal structures and manage the various business objectives, and simultaneously build trust both internally, and with external agencies. 

 


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Jim Colangelo, former CPO for the State of Michigan and now Executive Director of the Michigan Institute of Public Procurement, joins CASME’s Graham Crawshaw to challenge the industry’s obsession…

Tamra Pawloski, Senior Director and Global Head of Leveraged Procurement and Corporate Real Estate at Corteva Agri-Science, joins host Graham Crawshaw to discuss the critical role of change…

A diverse supply chain programme is essential for business today, as it enhances value, safeguards reputation, promotes sustainability, manages risks, and future-proofs procurement practices.