Special guest Craig Butler, Senior Category Manager, Marketing Procurement, Europe at Kellanova discusses the pivotal role of Marketing Procurement in shaping business outcomes with host Graham Crawshaw. They highlight the need to apply diverse skill sets to navigate 3-pillar internal structures and manage the various business objectives, and simultaneously build trust both internally, and with external agencies.
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Tim Major, VP of Global Procurement at Zendesk, explores what it takes to position Procurement as a strategic, front-and-centre business function.
Alessandro Comerci reflects on his 25-year procurement journey, sharing how human leadership and relationships shaped his growth.
Procurement has long sought influence by explaining itself - its strategy, processes and methodologies.