Marketing Procurement: From Category Driven to Business First
 

Daniel Ebert, Global Head of Procurement Marketing Activation and Intelligence at Beiersdorf, explores how transforming the Marketing Procurement vision increases end-to-end accountability from strategy to execution. Discover how connecting the dots between Procurement, Marketing and Finance can improve products, unlock innovations, and enhance the consumer experience. 

 


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Tim Major, VP of Global Procurement at Zendesk, explores what it takes to position Procurement as a strategic, front-and-centre business function.

Alessandro Comerci reflects on his 25-year procurement journey, sharing how human leadership and relationships shaped his growth.

Procurement has long sought influence by explaining itself - its strategy, processes and methodologies.