Marketing Procurement: From Category Driven to Business First
Daniel Ebert, Global Head of Procurement Marketing Activation and Intelligence at Beiersdorf, explores how transforming the Marketing Procurement vision increases end-to-end accountability from strategy to execution. Discover how connecting the dots between Procurement, Marketing and Finance can improve products, unlock innovations, and enhance the consumer experience.
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What should a new procurement leader prioritise during their first 100 days?
Cyber-attacks are increasingly exploiting weaknesses in the supply chain rather than targeting organisations directly.
Tim Major, VP of Global Procurement at Zendesk, explores what it takes to position Procurement as a strategic, front-and-centre business function.