Category management is evolving fast. So is the role of the procurement professional. Telia’s CPO Nicolas Passaquin joins CASME’s Graham Crawshaw to discuss how leaders are adapting strategies, embracing AI, and building data foundations to meet today’s cost, compliance, and technology demands.
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Daniel Ebert, Global Head of Procurement Marketing Activation and Intelligence at Beiersdorf, explores how transforming the Marketing Procurement vision increases end-to-end accountability…
Tim Major, VP of Global Procurement at Zendesk, explores what it takes to position Procurement as a strategic, front-and-centre business function.
Alessandro Comerci reflects on his 25-year procurement journey, sharing how human leadership and relationships shaped his growth.