Episode 4: The Art and Science of Marketing Procurement (with Tina Fegent)

Tina Fegent is one of the most experienced and best-known names in marketing procurement. During this episode, she talks with Graham Crawshaw about how Procurement provides vital support to the marketing function and the growth of digitalisation. They also discuss different agency models, the increasing importance of ethics and trust, and how Procurement’s value can be lost if the pitching process is not fully understood. 

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